Packaging is about bringing a product to market, customized to specifically contain and market your product. It could be a container; box, bag, bottle or label. Think about all the things you see and buy. Someone has designed them to target you to purchase individual items or buy their extended product line by creating brand loyalty. Do you buy TIDE because your mother did? Do you remember the colours on the jug as bright orange and navy? Packaging allows the consumer to zero in quickly to recognize the product and its related product line to grab it and go. Whether in a store pushing a shopping cart with a wonky wheel or a virtual shopping cart on-line, it’s all about creating that branding through consistency.
There are specific packaging rules and strict guidelines that need to be adhered to. Particularly, language laws, font size, bar code requirements and Nutritional Fact Tables for food products. This is a very specific type of skill set required with detailed knowledge of the flexographic printing technique used for the packaging industry.
Let Infiniti Design create a unique package for your product to catch the eye of your consumer, in stores and on-line! Increase sales, increase profits and have your product fly off the shelves and into your consumer’s shopping carts over and over again. There is nothing better for your business than a loyal, repeat customer.
